Randomized trial
A single text reminder cut no-shows from 38% to 24% in a controlled trial. Reminders are causal, not decorative.
Lin et al., International Journal of Pediatrics (2016)
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The webinar book that cites its sources.
Mastering Webinars is the one webinar book checked against peer-reviewed research and a randomized controlled trial, then cited so you can verify it. The run of show, word-for-word scripts, the reminder cadence, the offer stack, and a 30-day plan. Read it, run it, and never buy a thing unless you decide to.
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WebinarFly Field Guide
Mastering Webinars
Every claim checked. Every claim cited.
A note on the evidence. Most webinar books are one person's opinion dressed up as law. This one opens with its sources and closes with a full reference list. Where it makes a claim about attention, no-shows, or persuasion, it names the study. You are meant to check it.
The evidence
We do not ask you to trust us. We cite.
Most webinar advice is recycled guru lore. Every claim in the book is checked against the actual science. Flip through a sample.
What is inside
Twenty chapters, one connected system, every claim cited
No padding. Every section ends with something you can put to work the same day, and a footnote you can check the same minute.
01
The 5 Engines, end to end
The whole system on one map: Attract, Engage, Pitch, Sell, Scale, and why selling in that order is the difference between a talk and a payday.
Intro
02
Attract: fill the room
The Perfect Promise that earns a registration, the page that converts 20 to 35 percent of visitors, and the reminder cadence that fights the no-show, backed by the trial data.
Ch 1-7
03
Engage: hold the room to the offer
The Webinar Spine and the Three Belief Shifts, with copy-paste lines for every beat, built on what the attention research actually says.
Ch 8-9
04
Pitch: the bridge to the offer
The permission line that turns the pitch into a favor instead of a hard left turn nobody asked for.
Ch 10
05
Sell: the Stack and the close
A worked value stack, objection-killing bonuses, the guarantee that fits, and a deadline grounded in loss aversion, not fake countdowns.
Ch 11-13
06
Scale: evergreen, growth, and the 30-day plan
Honest evergreen with no fake live chat, the repurposing loop, and a day-by-day plan to launch your first webinar from zero.
Ch 14-20
Who it is for
Coaches, consultants, course creators, and SaaS founders who have to sell live or on replay and want a system grounded in evidence, not another pile of guru tactics. A beginner can run a first webinar straight from it. A veteran can use it to find the one number that is quietly costing them sales.
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