Every part of the webinar funnel, fact-checked and free.
Twenty-five guides on filling the room, holding it, and closing from it. Every one is free, specific, behind no email wall, and checked against the actual research instead of guru folklore. Start anywhere, or read in order.
Start with the complete hosting guide
If you read one thing, read this. Nine steps from picking your promise to following up, with the scripts and numbers for each.
Read the guideStart here
Foundations and the big picture.What is a webinar? A plain-English definition
What a webinar is, the main types, and when to use each.
How to host a webinar, step by step
The complete nine-step guide, from promise to follow-up.
How to plan a webinar in 30 days
A day-by-day plan to launch a webinar from scratch.
Webinar vs VSL vs sales call: what converts
How each format sells and when to use it.
Webinar best practices that move results
The short list that actually changes your numbers.
The webinar mistakes that kill results
The common failures and the fix for each.
How to record a webinar
Capture clean recordings for replays and evergreen.
Attract and fill the room
Registrations and show-up rate.How to build a webinar registration page
A page that converts 1 in 4 visitors into registrants.
How to promote a webinar, channel by channel
The evidence-based guide to filling the room.
How to increase webinar attendance
The cadence and bonuses that lift your show-up rate.
The webinar email sequence that lifts show-up
Every reminder and follow-up email, with timing and copy.
B2B webinar strategy: build pipeline, not just leads
How B2B webinars sell and the right CTA to use.
Engage the room
Hold attention to the offer.Script, pitch and sell
The talk, the offer, and the close.The webinar run of show template
A free, minute-by-minute outline for a selling webinar.
The perfect webinar script
The 8-beat structure that sells, with example lines.
How to pitch without feeling sleazy
The permission-based transition and honest price framing.
How to create a webinar offer (the Stack)
Build a value stack, bonuses, guarantee, and real urgency.
How to follow up after a webinar
The 5 to 7 day sequence that recovers the sales you missed live.
How to sell an online course with a webinar
The free masterclass to course launch play.
How to run a paid workshop that fills with buyers
Why charging for the seat attracts buyers.
Scale and measure
Evergreen, funnels, and the numbers.Live vs evergreen webinars: which to run
The honest trade-offs and how to run an evergreen funnel.
How to create an evergreen webinar (the honest way)
Just-in-time scheduling and real per-registrant deadlines.
Webinar funnel strategy
The full path from ad to sale, stage by stage.
The webinar metrics that actually matter
The few numbers worth tracking, with benchmarks and fixes.
Get every guide in one place
The free book collects the whole system: scripts, swipe files, and a 30-day launch plan. Free, no upsell.